My Story

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I began my marketing career at Unilever at just 21, working in a soap powder factory on the Wirral. Drawn by the vibrant energy of London, I transitioned to their international market research agency, where my passion for understanding customer behaviour took root.

With over a decade of experience in marketing management within the corporate sector, I decided to take a bold step and establish my own market research consultancy. My reputation grew as I prioritised honesty, reliability, and consistently exceeding expectations.

Over the years, I’ve collaborated with esteemed companies such as Boots, AstraZeneca, GSK, General Mills, Reebok, Asda, Sainsbury’s, RBS, Scottish & Newcastle, Speedo, Thorntons, and Dunelm, helping them navigate the complexities of customer insights and product development.

Now, with more than 30 years of experience, I’m dedicated to using my expertise to help organisations craft exceptional customer experiences. My approach combines in-depth UX research with a deep understanding of market dynamics, ensuring that organisations can truly resonate with their customers.

I am also proud to be a Fellow of the Chartered Institute of Marketing and a Trainer and Coach in digital marketing at Nottingham Trent University.

I look forward to working with you to transform your customer experience and drive meaningful results for your organisation!

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