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Why Knowing Your Audience and Creating Persona Profiles is Key to Marketing Success
Marketing today is all about understanding your audience. If you don’t know who you’re talking to, how can you expect your message to...
Di Tunney
Feb 264 min read
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Winning with UX: How UX Research Fuels Great UX Design and Business Growth!
UX Design  is all about creating products that genuinely work for users while also making good business sense. But to get that balance...
Di Tunney
Feb 102 min read
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Using Language & Behaviour Profiling in UX Research to Predict Customer Behaviour
The LAB (Language and Behaviour) Profile is a powerful psychological tool grounded in neuro-linguistic programming (NLP). It analyses...
Di Tunney
Feb 64 min read
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AI: The UX Researcher's New Best Friend?
How Artificial Intelligence is transforming moderated UX Research User Experience (UX) Research is the cornerstone of creating products...
Di Tunney
Feb 33 min read
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User Testing Is Only Telling Part Of The Story!
Why User Testing alone cannot uncover emotional responses or predict consumer behaviour User Testing is widely recognised as a...
Di Tunney
Jan 304 min read
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What Are The Risks of Not Including UX Research In The UX Design Process?
Conducting UX Research  as part of the UX Design  process can sometimes be seen as time-consuming and costly in a fast-paced and highly...
Di Tunney
Jan 293 min read
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Demystifying UX Research, User Testing, and Usability Testing: What Sets Them Apart?
Incorporating customer feedback into the UX Design  process is becoming increasingly important in the highly competitive world of online...
Di Tunney
Jan 282 min read
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